Walmart X Oscars 

Campaign

To launch Walmart Fashion on Oscars Night, we turned the spotlight on the most unsung heroes of the red carpet – the crew behind the movies. We invited six red-carpet stylists to collaborate with Walmart Fashion and help style the crew. And to add even more dazzle to the star-studded occasion, we roped in Academy Award winner Wally Pfister to direct all six commercials. Walmart Fashion was an activation campaign that ran on air during Oscars Night, and spanned across print, in-store and to Walmart social channels. It was a remarkable achievement, and I truly enjoyed ideating and contributing to this particular spot: