Nike - In the name of the Mamba 

Social Campaign

The Philippines is the world’s third largest basketball market. And for Kobe, it was home to his biggest social fanbase. Kobe was slated to retire that year, and it was possibly his last visit ever to the country. With that in mind, we needed to generate hype for a special training camp with Kobe himself. 24 slots. For 24 of the most fanatic fans on the planet.